
DOC Training – We empower your sales, marketing, and communications teams to achieve excellent results.
Professional Training – DOC Training
Our DOC Training department was created to offer concrete and highly qualified support to companies wishing to enhance their internal resources.
We specialize in the professional training of employees and collaborators, with courses aimed at developing skills in the main strategic areas:
Sales and commercial processes
Marketing and communication
Customer management and valorization
We help our entrepreneurial and corporate clients in two key phases of their growth journey:
For those who have already established a product or service line and want to strengthen their sales network, we train sales staff—both in-store and locally—according to our clients' needs and vision, to maximize results and increase performance.
For those who need to structure and grow their team, we offer comprehensive support in creating, organizing, and training your sales network, optimizing skills and promoting consistent sales growth.
Thanks to DOC training, we complete the offering of the McFly Solution departments : after having created your cosmetics or service line, we also support you in the strategic and operational phase of training and strengthening your sales staff.
With a practical and personalized approach, DOC Formazione doesn't just impart knowledge, but builds real growth paths that make employees an active participant in the company's success.



1
SALES & STORE EXPERIENCE
A dedicated path for store staff, to make every interaction with the customer a valuable moment.
Welcome and in-store approach techniques
Persuasive communication and body language
Objection Management and Customer Loyalty
Creating a unique shopping experience
👉 Objective: Increase sales and transform customers into ambassadors for your brand and store
2
CUSTOMER RELATIONSHIP
1. Sales Training & Store Experience
📍 Focus: direct sales in stores
Training modules:
Reception techniques and first impressions
Persuasive communication and body language
Sales techniques, objection handling and closing
Creating a memorable shopping experience
Duration: 3 intensive days (also available as a weekend course)
Certification: DOC Certificate – Specialist in Sales and Store Experience
3
DIGITAL MARKETING & SOCIAL
📍 Focus: Using digital channels as a communication and sales tool
Training modules:
Social content creation (posts, reels, stories)
Effective email marketing and newsletters
Advertising copywriting and visual storytelling
Mini-video production and small montages for promotional campaigns
Duration: 4 days (theoretical and practical modules)
Certification: DOC Certificate – Digital Communication & Social Selling Specialist